- Featured Desktop: Patrik Larsson
- Getting Started with Envato Analytics
- A Simple Guide to Managing Ads on Your Marketplace Items
- Limited Ad Pack Discounts Available for Marketplace Authors
Posted: 29 Sep 2011 07:47 PM PDT
This is the minimal yet attractive desktop of GraphicRiver reviewer Patrik Larsson. Click the image for a full res version.
Patrik’s desktop only contains an Apple background image, a few status icons, and his most used apps. He tells me that he tends to keep his desktop clean and neat, so he trashes or moves all files from it within a few minutes of them appearing there.
So, what do you think of Patrik's desktop? Let us know in the comments.
Would you like your desktop featured on Envato Notes? Upload your screenshot somewhere on the Web and let us know about it on our Write a Post page. Or upload it to Flickr and tag it with #envatonotesdesktops. Either way, add an interesting description. Each week we'll choose and publish a new screenshot.
Posted: 29 Sep 2011 02:43 PM PDT
A little known tool available to all Envato marketplace authors is Envato Analytics. This free tool not only allows authors to view sales totals of all files on one page, but as you drill down into each marketplace item, you can view more detailed information such as how many people have viewed your item in a month, unique visitors, average time spent on the page, where users were referred from, and what users searched in Google to find your items.
Here’s how to access Envato Analytics. First, you will need to log in here. Note that you will need your marketplace API key to log in:
Obtaining your API Key
To obtain your API key, go to My Settings which you can find at the top of your marketplace profile page: For example, my URL would be
Then, scroll down to where it says “API Key” and click to open-up the section. I’ve blurred out my API key but it will look like this:
Here’s a little tip by the way – Copy your API key into TextExpander (or similar software) and give it a keyboard shortcut so you can retrieve it on the fly with just a few keystrokes instead of having to keep going back to My Settings to retrieve it. Either that or just save your Envato Analytics login in 1Password or an equivalent password management application.
Once you log in you will be presented with thumbnails of all your files:
You can sort all your files by Title, Upload Date or Sales volume. Click on any thumbnail to see the stats of an individual item such as this example:
As you can see from the image above, you will be presented with a chart showing traffic data for the current month. If you want to change the month you can do so via the dropdown in the upper right corner of the page.
Clicking “Referrals” is really interesting as it will show you where you item was referred from. Perhaps you linked to your item from another marketplace page, your own blog, or perhaps someone discussed it and reviewed your file on their own blog? This is where you can see what’s driving the most traffic to your item(s):
The “External Search” link is useful because it displays what visitors are typing in Google Search to discover your item(s):
How might this be useful? Well, you might discover some important keywords that users are searching for to find your item(s) that you might want to add to other marketplace files you are selling (if those keywords are still relevant of course) so that you can optimize how Google Search indexes your item pages. After all, the higher your item page ranks on Google, the more likely it is that someone will find and click on your link.
Please note that this tool was developed as a beta tool by a third party and passed on to Envato. There are many improvements that could (and should!) be made to improve this tool (I would love to be able to enter a date range instead of choosing one month at a time for example) so just to be clear, this is a very basic tool that definitely has potential but there’s lots of room for growth. Perhaps you would like to let us know if you find this tool useful in the comments or maybe let us know what else you would find useful in a marketplace analytics tool like this? We’d love to hear from you in the comments and we hope you enjoy this tool to monitor your royalty-free marketplace items!
Posted: 29 Sep 2011 12:05 AM PDT
Uploading items to sell on the Envato Marketplaces, technically means that you’re a business. You have products and customers, and product advertising is at the heart of any business.
There are a multitude of marketing strategies and advertising methods that you could take to promote your Marketplace items and increase sales, however today I’m going to give you a beginner’s quick-fire guide to managing ads on your Marketplace Items.
For the purpose of this guide, I’ll be showing you how I personally manage my ads, so like it or lump it. You’ll need:
Why Do I Need Ads on My Items?
Adding an advertisement to the bottom of your item descriptions is a great way to increase the sales of an item, entice a customer into looking at more of your items and lastly, a great way to up-sell a customer to a bundle or more expensive version of the file.
The problems with having advertisements within your item descriptions is that if you have a large portfolio, managing them can be difficult. If prices change, links change, you update products or you want to promote a different product, essentially you’d have to go through every item and update the description.
The simple fix to this problem is to host your ad in a central location, with a forwarding link of which you can change the direction. Simply put, giving yourself the ability to change the ad on all your pages and change what it links to, without having to update all your item descriptions.
So, What’s the Beauty of This?
Every time you want to change your advert image and where it links to, all you have to do is replace the image on your server, and edit where the Pretty Link forwards to, meaning you don’t need to go back through your Item Descriptions and update all the code. Simple!
Posted: 28 Sep 2011 09:34 PM PDT
The first 2 Envato Elite authors to purchase an ad pack will receive a discount of $100 off of the total ad pack price, and the first 3 non-Elite Marketplace authors will get a discount of $50.
If you have been dragging your heels and want to book an ad, you’ll have to be quick! The discount is limited to the first 2 Elite authors and first 3 regular authors to take up the deal.
Fill out the order form to receive the AdPacks.com and Yoggrt discount.
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