Thursday, September 29, 2011

Down the Foxhole - ActiveDen

Down the Foxhole - ActiveDen

Link to Envato Notes

Featured Desktop: Patrik Larsson

Posted: 29 Sep 2011 07:47 PM PDT

This is the minimal yet attractive desktop of GraphicRiver reviewer Patrik Larsson. Click the image for a full res version.

Patrik’s desktop only contains an Apple background image, a few status icons, and his most used apps. He tells me that he tends to keep his desktop clean and neat, so he trashes or moves all files from it within a few minutes of them appearing there.

Hey guys, I’m Patrik Larsson, my guess would be that some of you know me but for you who dosen’t, I work for Envato as a Reviewer on GraphicRiver. Just thought I’d share my very minimal desktop with you guys, I know some of you have asked for it before so here it is. Hope you like it!

So, what do you think of Patrik's desktop? Let us know in the comments.

Would you like your desktop featured on Envato Notes? Upload your screenshot somewhere on the Web and let us know about it on our Write a Post page. Or upload it to Flickr and tag it with #envatonotesdesktops. Either way, add an interesting description. Each week we'll choose and publish a new screenshot.


Getting Started with Envato Analytics

Posted: 29 Sep 2011 02:43 PM PDT

A little known tool available to all Envato marketplace authors is Envato Analytics. This free tool not only allows authors to view sales totals of all files on one page, but as you drill down into each marketplace item, you can view more detailed information such as how many people have viewed your item in a month, unique visitors, average time spent on the page, where users were referred from, and what users searched in Google to find your items.

Logging In

Here’s how to access Envato Analytics. First, you will need to log in here. Note that you will need your marketplace API key to log in:

Obtaining your API Key

To obtain your API key, go to My Settings which you can find at the top of your marketplace profile page: For example, my URL would be http://audiojungle.net/user/scottwills/edit. You can change “scottwills” in the previous URL to your own username.

Then, scroll down to where it says “API Key” and click to open-up the section. I’ve blurred out my API key but it will look like this:

Here’s a little tip by the way – Copy your API key into TextExpander (or similar software) and give it a keyboard shortcut so you can retrieve it on the fly with just a few keystrokes instead of having to keep going back to My Settings to retrieve it. Either that or just save your Envato Analytics login in 1Password or an equivalent password management application.

Homepage

Once you log in you will be presented with thumbnails of all your files:

You can sort all your files by Title, Upload Date or Sales volume. Click on any thumbnail to see the stats of an individual item such as this example:

As you can see from the image above, you will be presented with a chart showing traffic data for the current month. If you want to change the month you can do so via the dropdown in the upper right corner of the page.

Referrals

Clicking “Referrals” is really interesting as it will show you where you item was referred from. Perhaps you linked to your item from another marketplace page, your own blog, or perhaps someone discussed it and reviewed your file on their own blog? This is where you can see what’s driving the most traffic to your item(s):

External Search

The “External Search” link is useful because it displays what visitors are typing in Google Search to discover your item(s):

How might this be useful? Well, you might discover some important keywords that users are searching for to find your item(s) that you might want to add to other marketplace files you are selling (if those keywords are still relevant of course) so that you can optimize how Google Search indexes your item pages. After all, the higher your item page ranks on Google, the more likely it is that someone will find and click on your link.

Beta App

Please note that this tool was developed as a beta tool by a third party and passed on to Envato. There are many improvements that could (and should!) be made to improve this tool (I would love to be able to enter a date range instead of choosing one month at a time for example) so just to be clear, this is a very basic tool that definitely has potential but there’s lots of room for growth. Perhaps you would like to let us know if you find this tool useful in the comments or maybe let us know what else you would find useful in a marketplace analytics tool like this? We’d love to hear from you in the comments and we hope you enjoy this tool to monitor your royalty-free marketplace items!


A Simple Guide to Managing Ads on Your Marketplace Items

Posted: 29 Sep 2011 12:05 AM PDT

Uploading items to sell on the Envato Marketplaces, technically means that you’re a business. You have products and customers, and product advertising is at the heart of any business.

There are a multitude of marketing strategies and advertising methods that you could take to promote your Marketplace items and increase sales, however today I’m going to give you a beginner’s quick-fire guide to managing ads on your Marketplace Items.

For the purpose of this guide, I’ll be showing you how I personally manage my ads, so like it or lump it. You’ll need:

  • WordPress Installation (90% of the authors on here should have one of these)
  • Pretty Link Plugin
  • FTP Access

Why Do I Need Ads on My Items?

Adding an advertisement to the bottom of your item descriptions is a great way to increase the sales of an item, entice a customer into looking at more of your items and lastly, a great way to up-sell a customer to a bundle or more expensive version of the file.

The Problems

The problems with having advertisements within your item descriptions is that if you have a large portfolio, managing them can be difficult. If prices change, links change, you update products or you want to promote a different product, essentially you’d have to go through every item and update the description.

The Fix

The simple fix to this problem is to host your ad in a central location, with a forwarding link of which you can change the direction. Simply put, giving yourself the ability to change the ad on all your pages and change what it links to, without having to update all your item descriptions.

How To

  1. Log in to your WordPress installation and install Pretty Link Lite. If you need to install it via FTP you can find the plug in here.

    Pretty Link allows you to shrink long URLs using your domain and also edit where the shortened links point to at a later date. It also allows you to track how many clicks and unique clicks your link gets, giving you a small insight to the effectiveness of your ads.

  2. Navigate to the Pretty Link page and click on Add New Link.

    Set the Target URL. This is where you want people to be sent to when they click on your advert (typically the item you’ll be advertising). Then choose a name to shrink the URL to. As you can see, I’ve simply used “advert”. Now, when people visit www.yourdomain.com/advert, they’ll be sent to your target URL.

  3. Design and upload your ad. Design yourself an ad for your product (or, download my PSD here. Save your ad and upload to http://yourdomain.com/ads/ (or whatever folder you choose to keep your ads in).
  4. Now you’ve got your ad image uploaded, simply add the following HTML Code to the top of your Item Descriptions:

    <a href="http://www.YOURDOMAIN.COM/ADVERT"><img src="http://www.YOURDOMAIN.COM/ADS/advert.jpg" /></a>

    What does this code do? Simple – this code will insert your ad image to your item description and link it to wherever your Pretty Link short link points to!

  5. So, What’s the Beauty of This?

    Every time you want to change your advert image and where it links to, all you have to do is replace the image on your server, and edit where the Pretty Link forwards to, meaning you don’t need to go back through your Item Descriptions and update all the code. Simple!


Limited Ad Pack Discounts Available for Marketplace Authors

Posted: 28 Sep 2011 09:34 PM PDT

AdPacks.com and Yoggrt have teamed up with Envato to offer Marketplace authors a discount if buying an ad pack on one of the networks.

The first 2 Envato Elite authors to purchase an ad pack will receive a discount of $100 off of the total ad pack price, and the first 3 non-Elite Marketplace authors will get a discount of $50.

If you have been dragging your heels and want to book an ad, you’ll have to be quick! The discount is limited to the first 2 Elite authors and first 3 regular authors to take up the deal.

Fill out the order form to receive the AdPacks.com and Yoggrt discount.


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