Wednesday, November 9, 2011

Down the Foxhole - ActiveDen

Down the Foxhole - ActiveDen

Link to Envato Notes

Make Your Brand Better with Facebook

Posted: 09 Nov 2011 04:45 PM PST

Using social media to connect to your client base has become the craftiest way to market and communicate your brand, take over the world style. In Better Branding Part One we discussed the benefits of connecting with your clients via Twitter. The next step in your social media empire is to create a Facebook page for your business.

Facebook generates a staggering 770 billion page views per month, that's a whole lot of viewing. Just by creating a Facebook page you could be directing millions of new people to your marketplace items! Not to mention making some new friends and fans along the way. So, if you want to generate more sales for your marketplace items, become an Elite Envato author and maybe take over the world, take heed!

Here are 5 good reasons why you should create a Facebook page for your business-
1) It’s free. Everyone loves free stuff. If you can market your brand and products effectively with Facebook (for free) instead of buying advertisements and spending an enormous chunk of your marketing budget, you can consider it a win.
2) According to Social Media statistics there are more than 640 million active Facebook users, 50% of which log in on any given day. Having a page on Facebook means these people have access to your brand.
3) Consider that more than 30 billion pieces of content is shared on Facebook each day. Now consider your brand being part of that shared content, accessible to millions of people all over the world. That's right, world domination here we come.
4) It's a great way to get started. If you are a small business or just starting out, creating a Facebook page is an easy way to create an online presence. It also allows you to communicate to your customers in a personal way.
5) The opportunity to spread your message with Facebook is like ‘digital word of mouth’. Because Facebook is a network of 'friends', interacting with a single person means you can potentially reach all their friends, family and acquaintances. It's the gift that keeps on giving.

Facebook is more personal than Twitter
Twitter allows you to ‘follow’ people without their consent, whilst Facebook requires you to accept and reject friend requests. Facebook is a more personal social platform because Facebook is selective. This means that your Facebook friendship group is more personal and ultimately more exclusive than your connections on Twitter.

Why is this important?
According to study called Social Commerce: Conversations Among Consumers (based on a survey conducted last month of 1,000 frequent online shoppers);

People who frequently shop online say that recommendations from friends in social communities are twice as valuable as recommendations from retailers.

That’s a big deal and it makes sense. A recommendation from a friend or family member is more likely to impact your choices than some random you don’t care about. Am I right?

Getting Started
Creating a Facebook page will give you space to amass fans and respond to queries and issues. You can choose different settings that allow people to comment or you can make the page a simple click through to your website. It’s up to you how you want to customise but we encourage you to make your page interactive . Only create a page you can manage, especially if you won’t have time to answer queries or approve comments. For more information on setting up a page you can head to Gigaom,  Webopedia and for an informative video, hit up Saboohikhan on Youtube.

The power of the 'LIKE' button
Having lots of people ‘Like’ your page will give you a visual figure of how many people are aware of your brand, as well as an ego boost. Having a ‘like’ button is a great way of showing how connected and on the pulse your brand is. You can also embed your ‘Like’ button into your websites and blogs.


Better Than The Rest
The aim is not just to be ‘liked’, but to be loved! Make sure you have great content, even if your page is minimal you can make sure that you include information that people will actually be interested in. It is great to amass fans, but if you actually want to engage with your customers, interactivity should be your goal. Interacting with people on Facebook means your page will pop up on their personal profiles, giving your brand and items more exposure.

Share tips, post how-to videos, announce upcoming events, post from your website or blog and share links to interesting and relevant content. It doesn’t matter how attractive your page is, no one wants to interact with mindless drivel.

Inspire people and they will respond and share your content.

Keep it Up
You can create the best Facebook page ever, but if you don’t update it, your page will be yet another piece of internet flotsam, stuck forever in cyberspace. Keep it current, create good content, ask questions and respond to queries professionally. Create the type of page you would want to interact with and your brand will flourish as a result.

If you would like to read more about promoting your brand with Facebook, check out Good Plum, Social Media Examiner and Successful Facebook Marketing by Skellie. Good luck and happy Facebooking!


Your Say: What’s the view out your window?

Posted: 09 Nov 2011 03:38 PM PST

South View from Office (Night)

We want to hear from you. Each week we give you a chance to share your thoughts, opinions and ideas. Have your say!

Here’s the view you see from our Melbourne office when you’re working late. Pretty impressive! What do you see when you look out your office window?


Make Money on Tuts+ Marketplace

Posted: 08 Nov 2011 11:08 PM PST

Selling your items and knowledge on the Envato Marketplaces is a great way to make a little extra cash (and for some, a whole lot of extra cash). But often enough, it seems that there is one Marketplace that is overlooked: Tuts+ Marketplace. And that’s a shame, since for the average Author, the Tuts+ Marketplace would be the most likely place to start making money.

If you don’t know what the Marketplaces are, basically they are various websites where you can sign up, put up an item (if it gets accepted), and people can buy it. This can be poster templates, tutorials, stock footage, and much more. The network is quite big.

Now before I start, I should say that I am obviously not entirely objective here. As an active Author on the Tuts+ Marketplace, more people making items for Tuts+ means more items on the Marketplace, and more items on the Marketplace means more traffic, and that’s a good thing for me. That however, doesn’t change the numbers.


Competition

Only 9% of the files on Tuts+ have not sold a single time, and 60% of the items there have sold 10 times or more, and 40% of the items sold 20 times or more. In comparison, on GraphicRiver (which sells graphic stock, graphic templates, PSD actions, and so forth), 17% of the items have not sold a single time, 58% have sold 10 times or more, and only 25% of the items sold 20 times or more. The high-end files on GraphicRiver does sell more than on the Tuts+ Marketplace though.

But what does this mean? It means for the average Author out there, there’s a bigger chance of getting sales on the Tuts+ Marketplace, than on GraphicRiver for instance (and it should be noted that GraphicRiver has one of the highest sales numbers on individual files of the Marketplaces).

So why is that? The main reason is simple: competition. GraphicRiver has over 32,000 files available, Tuts+ “only” has around 700. You have a much much higher chance of being able to find your niche, and be the only one in it, on Tuts+ than on GraphicRiver.

This also means you get far more exposure on the Tuts+ Marketplace. There is a higher chance that you will be a featured Author, and a higher chance that one of your items will be featured.

It also means you get to spend a lot more time on the front page of the site. On average (as of now), new files get to be on the front page of Tuts+ for over a month. On GraphicRiver, you get to be on the front page for about a day.


Teaching the Right Things

When you decide to make a Tutorial for Tuts+, be that an eBook or a Photoshop Tutorial, or something else, it’s important to think about subject relevance. Is what you are teaching actually of use to anyone?

I have found that there are two types (which are also often interconnected) of tutorials that sell well:

  1. General use tutorials. For instance, a tutorial teaching general colour correction in Photoshop, will sell better than a tutorial teaching you how to give you images Matrix look. Why? Because general colour correction can be used on a lot of different images no matter their style, while the Matrix effect can only be used on images that want that specific effect.
  2. Series. Tutorials that go on for a series, such as 1-20 packed in 4 packs (so 1-5, 6-10, 11-15, 16-20 and so forth) also sell very well.

On a sidenote, it should be noted that coding related tutorials also seem to do very well.

So that’s the first thing to keep in mind. Second is what you should actually be teaching. Think to yourself: what are you exceptionally good at? Almost anyone publishing on any of the Envato Marketplaces actually have the necessary skills to make a tutorial on something, but before you do, go take a look at what is already available. For instance, there’s a bunch of tutorials on Photo Manipulation, but not very many on realistic photo compositing. Find your niche.


Video Video Video

Screencasts and video tutorials sell way better than written tutorials. It’s the same, no one reads the book, but everyone goes to see the movie. In fact, 4 out of the top 5 author (except RockablePress, which deals solely in eBooks) on Tuts+ has video/screencast tutorials available.

To get better sales for your items, you should consider making them in video format. Besides, I actually find it more relaxing, and far easier, to make my files in video than as a written tutorial.


Marketing

As a final point, you should remember marketing. This isn’t just for Tuts+, but for any marketplace. Even if your tutorial fits all the criteria above, if you market it horribly, it won’t sell well. If your tutorial is a video tutorial, be sure to include a preview video. Think about your preview images – not just the ones on your item, but also its header image and so forth. Spend time on these.

Create an in depth description, that fully and in detail describes what people can expect from your tutorial, and why it would be of use to them.

If you have several tutorials up, be sure to link between them, especially if they cover relevant subjects.

Think  of a good name for your tutorial. SEO applies here as well. What would people search for? What’s a name that would make them click on it?


Conclusion

So while there’s no doubt that Marketplaces such as ThemeForest and ActiveDen will continue to be the big hitters in the league, truly racking in amazing sales and earnings. But for the average author, that’s looking to make a decent side income, the Tuts+ marketplace is considerably overlooked in favour of others.

So if you are considering to start up as an Author, the Tuts+ Marketplace might be something worth looking at.


No comments:

Post a Comment