Friday, February 3, 2012

Down the Foxhole - ActiveDen

Down the Foxhole - ActiveDen

Link to Envato Notes

Price Adjustment Tool and Envato Elite Updates

Posted: 02 Feb 2012 07:57 PM PST

Elite ChangesLast year we unveiled our Envato Elite program which has proven to be a very successful and rather fun addition to Envato community life. In that time we’ve passed 160 Elite authors on the marketplaces and our very first Power Elite author. This is pretty spectacular and has us all rather chuffed about being able to serve such a talented community.

One of the more interesting additions to the Elite program has been the price adjustment tool that we offered at the entry point to the program. However late last year we put it on hold to assess its impact, how it was working, and most importantly our broader direction for pricing. And unfortunately I’m writing today to let you know that we are officially shelving the tool.

As you know the marketplaces are based on the premise that items have their prices set when they go up for sale. For a long time we’ve wanted to move towards a more dynamic model for pricing, and this tool was our first attempt at adding a dynamic component. While it has had some success, it’s become clear to us that it’s not the long term solution. We are now working up our next iteration of making pricing more dynamic, which I hope to announce details of a little later this year. In the meantime the current tool has been removed from use.


Envato Elite $75k Mark

With the price adjustment tool removed, we’d still like to have some benefits to hitting the $75,000 sales mark (aside from making lots of money!) So as of today you will see on our Envato Elite page that there are some new additions that we will be rolling out for our current 160 authors.

Specifically when you cross into the Elite program, all your items will receive a badge marking them as the work of an Elite author to help distinguish these items for buyers. If you’re a forum user you’ll now be able to give yourself a custom forum title which is good for a bit of fun. And every Elite author will get 12 months of access to our Tuts+ Premium product which includes all our RockablePress books, a bunch of courses and lots of other materials to keep your skills improving.


We’re still cooking away more improvements to the Elite program, and will be back to share both those and more details of our pricing plans in the near future.

In the meantime I wanted to give a personal apology for the inconvenience of not having access to the price adjustment tool. I know many existing and new Elite authors were warming up to the tool and increasingly using it. And I realize that in those cases, our new additions will likely not make up for the removal.

I’d hoped to announce the new plans along with this change, but we aren’t quite ready and for pricing changes it’s really important to be completely ready! I’m confident however that when we do roll them out, this new iteration will continue to make selling with Envato even more profitable! In the meantime, all items that have been repriced will remain at their last price.

If you have any questions, please feel free to add them in the comments or on the forums and I’ll pop around and answer them!


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