Posted: 15 Mar 2012 04:53 AM PDT
It was about a year ago that ActiveDen author Bitfade shared a brief Google Adwords experiment he had been conducting, and proposed a bold plan. His plan showed promise: for every dollar invested, two dollars could be made. You can read all about it on the ActiveDen forum. A lot of interest gathered around the proposal – there are 133 posts in the thread.
Well, that was a year ago. That’s enough time to reflect back on the experience with an objective mind. Did the experiment work?
Bitfade’s question was simple. In thinking about how to generate more traffic to his items, and how to generate more income via referrals, the idea of using Google Adwords flashed into his mind. Poof!
He put the idea to the test. For one week he invested $25 in Google Adwords, and in return received $42 back. The generated income came both from referrals and a bunch of sales. The idea seemed to have merit.
Just to be clear:
Since the marketing experiment worked so well, it was time to consider how to maximize its benefits. Bitfade came up with the idea of building a common place to advertise items with other marketplace authors. His initial proposal was brief, but subsequent posts started to contain more and more detail. Other authors were interested.
The main goal would be to advertise items and lead more traffic back to authors items. Each author would only advertise their own items. The secondary goal would be to make some more money via referrals through our affiliate program.
On Page 4 of the thread, he summarizes the plan from various points of view:
From Author's point of view:
From YouTube's point of view: (free traffic to landing page)
From landing page's point of view:
From traffic point of view: (paid traffic to landing page)
Dozens of authors were interested, and ready to join the cause. I literally lost count. (Someone more clever than me can tell us the exact number in the comments.) Most were pledging an initial investment of $50.
Discussion about timing and strategy followed. Finally (on Page 12 of the thread), Bitfade announced:
Shortly afterwards he posted some statistics:
That definitely looks like a successful venture to me. Marketplace author Zoomit summed up his own conclusions:
Things go quiet after that. I’m curious to see how things continued and progressed after that time. I’ll see what I can find out.
In the meantime, what is your response to Bitfade’s experiment? Do you use Google Adwords in your own marketing? Were you one of the authors who took part in the proposal? What were your experiences and conclusions? Have your say in the comments.
Posted: 14 Mar 2012 06:36 PM PDT
We asked this question last year, and a huge pile of answers came in. Most of you use more than one browser. For some of you that’s because you’re testing websites, so you use just about any web browser you can use. But a surprising number of you use a second (or third) browser along with your favorite.
This time I’d like to get a better sense of proportion by using a poll. I want to find out which browser is used more than any other around the Envato community. I’m also interested in which browsers are most neglected or avoided.
So move your mouse over to that poll, and select every browser that you use. If you tick the “other” box, make sure you let us know in the comments which browser(s) you mean.
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